OMSI Science Store: Portland

The Oregon Museum of Science and Industry Science Store was designed around a scripted storyline, involving the mysterious Dr. ISMO. Freeman designed the whole store as a laboratory, filled with scientific materials, which were, of course, the merchandise.


The storyline fully developed in the fixtures and special displays designed by Ray Freeman and executed by Marvin Wetzel.

Architect: Ray C. Freeman III
Fabricator: Marvin L. Wetzel

For additional information, click here
   
 
Botticelli Cafe: Seattle

The twenty-year old counter is still in good shape, but the rest of this cafe is showing its age. This is a comprehensive make-over, based on the idea of retail as theater.


We have coordinated all of the retail fixturization into a planar proscenium that separates the customer from the kitchen and staff, and made the kitchen back counter into a stage set.

Architect: Ray C. Freeman III

Contractor: Marvin L. Wetzel

For additional information, click here.
   
Mr. Rags: Everett & 12 Others

A prototype and implemention of 13 new stores for Mr. Rags, in Washington, Oregon, Idaho, Montana, and Utah. All the same in concept and details, but each one different in configuration and execution.

The most successful of these from many points of view, including budget, schedule, and excellence of fit and finish, was the one built by Marvin Wetzel at the Everett Mall.

Architect: Ray C. Freeman III
Contractor: Marvin L. Wetzel

For additional information, click here
   
FILA Fixture Program: Worldwide

A complete branded store point-of-purchase system, This design was the winner of an international call for submissions by FILA International, and incorporated shoe and clothing shelves, hanging space, and signage into a flexibile, modular system, and was fabricated in Seattle for use worldwide.


Ray once saw this fixture in use in a FILA store in Hong Kong.


Designer: Ray C. Freeman III
Fabricator: Clark Productions, Inc.

   
ZEBRACLUB II: Seattle

We were tasked with creating an exciting retail environment without any fixtures or product, which were to be provided by a number of individual vendors, each designing and merchandising their own 100-square-foot area of the store.


This called for an extremely aggressive design solution which included catwalks, a control tower, and other industrial imagery, which provided a visual, mechanical, and electrical infrastructure that unified this cutting-edge retail environment.

Architect: WORKSHOP 3D Design Studio

Contractor: WORKSHOP 3D & Marvin L. Wetzel
   
CITTERIO: Broadway Market, Seattle

The client gave us fifteen days to design, obtain approval, and build this retail environment, which included two spaces facing each other across the mall at the Broadway Market. He then left town and showed up ten days later to merchandise his store, which was ready and waiting.


The design employed both unusual materials such as copper circuitboard material for the cash desks and unusual fixtures, such as counterbalanced clothing displays that reacted when the customer took a piece of clothing off the rack.


Architect: Ray C. Freeman III
Contractor: Marvin L. Wetzel
   
Instinct Clothing Fixture Program

The original ZebraClub utilized the same display and merchandising strategy as the one that we designed. This fixture program was originally designed for a 100-square-foot area inside the original store. Using a number of lines run from the end of the display arms through pulleys to cleats, the fixture could be re-configured to feature different clothing on an hourly basis.

After building this fixture for the ZebraClub, we were asked to generalize and modularize the design for use in other stores around the countrly.


Designer: Ray C. Freeman III
Fabricator: Ray C. Freeman III


   
Ray C. Freeman III
Ray C. Freeman III
Registered Architect
rayiii@workshop3d.com
(206) 349-3147

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Marvin L. Wetzel
Licensed Contractor
mlwgc1@gmail.com
(206) 271-4418
Marvin Wetzel