were brought onto the submittal team as retail consultants, but hired by the
client as the prime architect. The aesthetic identity of the store was based on
the focus of the museum, Science and Industry, and was built loosely around the
character of Dr. Ismo in the form of a laboratory space. A grid of fabricated
steel columns and electrical raceways organized the store into departments,
with large-scale gears and pulleys in the ceiling forming a soffit over and
identifying clearly the location of the sales desk.
||The Dr. Ismo
storyline created a number of opportunities for unusual displays, including a
truck deliving new materials (featured products), and the dozens of packing
crates which formed the bases for all of the display fixtures and science
demonstration areas. Signage was suspended from functional clothes lines on
pulleys between each of the steel columns, with low-voltage task lighting
spanning along the same grid lines. Wetzel assembled all of the fixtures in
Seattle and transported them to Portland.